Off-road enthusiasts who want a capable, removable-door SUV with strong resale value. The Bronco is the best challenger to the Jeep Wrangler on the American market — with more modern tech and better on-road manners. Built in Wayne, Michigan, same plant as the Ranger.
Every available trim — starting price, key features, and who it's for.
| Trim | Starting Price | Key Features & Who It's For |
|---|---|---|
| Base | $35,045 | 2-door/4-door. Hardtop available. SYNC 4. |
| Big Bend | $38,540 | Best value entry 4x4. Terrain Management System. |
| Black Diamond | $38,540 | Work-oriented. Rubber floor. Rock Rails available. |
| Outer Banks | $43,650 | Comfort-focused. Cloth/leather. Road-oriented. |
| Badlands | $48,650 | Best off-road value. Dana 44 front axle. Locking differentials. |
| Wildtrak | $47,000 | Adventure-ready. High-Rebound suspension. Mud-Terrain tires. |
| Raptor | $69,995 | 418hp 3.0L EcoBoost. Fox Live Valve shocks. 37" tires. |
Every cost, reliability, and buying question answered on dedicated pages.
The most searched questions about the Bronco — answered with data.
The 2022+ Bronco and current-generation Wrangler have similar reliability profiles — both average with known quirks. The Bronco had documented soft-top leaks and roof issues in 2021 (first model year) that were resolved in 2022+. The Wrangler has long had electrical gremlins but owners tolerate them for the lifestyle. If reliability is paramount, the Bronco 2022+ has a slight edge based on recent J.D. Power data.
Average full-coverage insurance for a Ford Bronco is $162/month for a 40-year-old driver with a clean record. This is comparable to the Jeep Wrangler ($172/month). The Bronco Raptor costs significantly more — approximately $210-220/month — due to its higher MSRP and performance classification.
Yes — all Bronco trims come with removable doors. The process takes about 10 minutes per door with an included tool kit. Many owners store them in a garage or in dedicated door storage bags during summer months. The Bronco is designed to drive legally without doors in most US states (check your state law for mirror requirements). The removable roof (soft or hard) is similarly designed for tool-free removal on most trims.
Better than you might expect. The 4-door Bronco with hardtop is legitimately comfortable as a daily driver. The ride is firmer than an Explorer or Escape, but not harsh. The 2.3L EcoBoost gets approximately 20 city/22 hwy — acceptable for a body-on-frame SUV. The 10-speed automatic is smooth. Where it differs: wind noise at highway speeds is higher than unibody competitors.
The Badlands is the best off-road value — Dana 44 front axle, front and rear lockers, and the Sasquatch Package available. The Wildtrak is best for high-speed off-road (High-Rebound suspension). The Raptor is the ultimate but costs $70K. For road-focused buyers, the Outer Banks or Big Bend provide the lifestyle without the off-road premium.
On-road: Bronco wins — better steering, better on-road handling, more tech. Off-road: effectively tied at stock, Wrangler edges ahead in extreme rock crawling (lower gearing, Dana 44 front standard across more trims). Price: similar. Resale: both hold value excellently. Community: Jeep has a larger community; Bronco's is growing fast. Overall: the Bronco is the better all-around vehicle; the Wrangler has stronger heritage and community.